Whether you are just beginning your journey or you are a highly experienced lawyer, you know how important it is to have a digital marketing strategy to make your business stand out. Furthermore, an essential part of an effective plan is to count on a good website design for lawyers.
It is no news that clients make decisions based on what they see online. In fact, 32% of people looking to hire a lawyer start their search online. One way to make a mere visitor turn into a client is to have an alluring website, that is what website design for lawyers is all about, and here’s what you need to know about it.
1️⃣In Website Design for Lawyers, Appearances Matter
Remember this is the first time a potential client sees your website. It can impact how they perceive you and your work ethic, so you should have a few things in mind before selecting what is going to be showcased on your website:
- Your images should be appropriate: Images can make or break your online reputation. Given this information, your images should be professional, refined, and of high quality.
- Beware of high-quality images: This may sound contradictory according to the previous point, but it is not: having too many high-quality images can lead to slowing down your website. At the same time, a slow website can repel possible clients but a fast one definitely attracts them.
- Make your website mobile-friendly: Did you know that Google uses mobile-friendliness as a factor for ranking in search results? Moreover, since 2016, mobile and tablet use has surpassed computer use when it comes to searching the web.
2️⃣Make Your Website Accessible
When choosing website design for lawyers, you have to consider your potential clients first. There are many technical ways to make your website accessible. Consider that you may have people visiting your website who, due to low vision, use a screen reader. Or people who have trouble using a mouse, and even people who do not understand English.
Being aware and catering to ALL of your possible clients will definitely help you not only to establish yourself as a trusted attorney but also to engage with clients who may be unserved by your competition. Step your accessibility game up!
👉 Find out more about Website design HERE 👈
3️⃣ A Few Tips for Effective Website Design for Lawyers
Consider the essentials: Your website has to showcase the area that you practice, don’t forget these important sections:
- About page: Apart from the usual information that goes in this section (where you went to school, your years of experience) you may want to go for a casual introduction of what makes you different from other attorneys, almost as if you were talking face-to-face to a client.
- Contact page: How else will your potential clients reach out to you? If your website doesn’t have a contact page with a form, at least make sure that: your address, email, phone number, and any other social media links are clearly visible.
- Fees: Do you work on a contingency basis? Do you work by the hour or have a flat fee? There’s no reason to beat around the bush, your client will appreciate having this information beforehand.
- Blog: Apart from leading SEO traffic to your website, a blog can be a helpful tool to display your knowledge in the areas that you practice. Besides, they can be of use to consolidate yourself as an expert in those same areas.
🚀 Website Desing for Lawyers at Alpha Co
Are you looking to create a powerful website that will get you leads AND clients? Then let us help you!
At Alpha Co, we specialize in Law Firm Marketing. We know the ins and outs of the industry and how to get our clients in the law business the best results by applying comprehensive digital marketing techniques. Ready to take your career to the next level?
