At some point in their life, everybody needs medical attention. The medical practice market is one of extremely high competition. Also, the medical business’s profit margin is not that high, so the best way to grow is to take as many patients as possible. The best way to organically receive more and more patients is to improve your authority on the Google search engine. The most efficient way to do so is to improve your SEO strategy for medical practices.
How to Improve your Medical Practice’s SEO?
The most important part of a medical practice SEO strategy lies in content marketing. A huge part of everyday searches is health-related. This doesn’t mean they are looking for healthcare, but they are looking for answers to their concerns.
Content marketing is based on having these answers on your website. People are going to trust your information since it’s coming from a medical practice, especially if the content is written by a doctor or nurse. Having this content will make them book an appointment with you right away if they feel it’s needed, or they will keep you in mind for the future.
This also generates inbound links, as your content becomes more and more popular, it generates links from other websites giving you popularity and authority in the eyes of Google.
Forbes does a more in-depth explanation of this strategy in this article, attacking its importance and why it helps generate new patients and keep the ones you already have.
Local SEO and Google my Business for Medical Practices
When trying to reach an audience in this line of business, there are limits. People go to doctors near them. So this means it’s of crucial importance to concentrate on local searches. Rank for keywords that are relevant to your location. Exploit “near me” searches, and try to be the 1st option in your area.
Another important part is to focus on your Google My Business page. Encourage your patients to leave reviews and direct them to Google. More reviews on Google equals more patients since you are going to inspire trust.
SEO is a long-term job that takes an immense amount of time. The best way to achieve the results you want is to hire a marketing agency that can do this for you and get you the growth you deserve. At Alpha Co. Marketing & Media, we pride ourselves on our SEO strategy. We believe SEO is the best strategy to generate organic traffic. Contact us today!
