Whether you are just starting your career or you are an experienced lawyer, you know that a big part of your company’s success is going to be linked to your marketing efforts. Over the years, these methods have evolved and changed, leading to our current marketing landscape being dominated by digital marketing. In this blog, we wanted to give you a heads-up on the most important Attorney SEO Marketing strategies that you should consider.
🤔Did you know? 17% percent of clients use an online search engine to find a lawyer.
Regardless of where you find yourself in your Attorney SEO Marketing Journey, our tips can help you both to start or enhance your selected strategies. Let’s start!
Do Not Forget About Local SEO 💻
SEO stands for Search Engine Optimization, Local SEO refers to a strategy designed to help your law firm be visible on local search results on different search engines.
While traditional SEO focuses on optimizing content for general searches, local SEO aims to target a specific geographic area and reach the potential clients within it.
But how do these elements work? By adding states or city names in titles and meta descriptions, you are raising the chances of local clients finding out about your law firms. One of the most common search engine queries is, for example “family lawyer near me” and if your website is fully optimized you could appear among the first results.
🧐 Read more about local SEO here
Consider Pay-Per-Click Advertising ✍️
You may have heard A LOT about pay-per-click advertising and every opinion is valid, here’s our take:
For those just starting their law marketing efforts, pay-per-click refers is a type of paid advertising approach. They come in many shapes: images, videos, text, or a mix of them, and can be shown on social media platforms, search engines, and websites. There are many PPC platforms, but the most popular one is Google Ads.
But what makes Pay-per-click so effective? What is essentially great about PPC is the amazing profit you can make off it, let’s say you paid $2 for the click that ends up being a $700 client.
PPC allows you to be at the very top of Google results for the keywords that you bid on.
🤚Want more information on PPC for Lawyers? Click HERE to read
Research Your Potential Clients 🔍
One of the most important aspects of Attorney SEO Marketing has to do with researching your clients and the services they are looking for.
It is no secret that the US is a multicultural country, so your law firm’s location plays a key role in getting to know your potential clients. For example: If you are located in states such as Florida, Texas, or California there’s a big chance of a percentage of your potential clients being Hispanic. Are you effectively targeting this demographic?
Want to take your bilingual law marketing techniques to the next level?📣
Take a look at our blog: here
📌Personalized Attorney SEO Marketing Strategies at Alpha Co.
At Alpha Co, we specialize in digital marketing and Attorney SEO Marketing. We keep a track record of successful law clients who were able to enhance and optimize their marketing efforts due to our comprehensive techniques: our team of SEO experts, website developers, and content writers will have your law firm at the forefront of Google search results. We know of your skills and expertise as a lawyer, let us help you expand your business beyond your imagination!
